Globalization And Intercultural Communication Cultural Studies Essay

Globalization And Inter heathenish Communication Cultural Studies Es averWhat is Globalization?Globalization is a process of inter trifleion and integration among the pack, companies, and governments of diametrical nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on governmental systems, on economic development and prosperity, and on human physical well-being in societies around the world.What is intercultural communication?Intercultural communication, to a greater extent precisely then, is defined as the guinea pig of communication between bulk whose cultural perception and symbol system argon distinct enough to alter their communication e.g.In China, KFCs Finger clobber good was translated as Eat your fingers off.Chevrolet attempted unsuccessfully to market its Nova compact car in Latin America countries. In Spanish no va substance does non go or it does non run.In todays global scenario governments, organizations and companies be getting involved more and more. And because of globalization there has been fundamental change in who, where and why we do business and it is not constrained by borders or distance. More and more people from the remote locations in overseas location or from different cultural backgrounds are chosen to run the organization. To secure success in todays globalised workplace there is a need for effective and clear intercultural communication.How people communicate, manage, work together, approach deadlines, negotiate, meet, greet and found relationships are important aspects of intercultural communication at heart the context of globalised business or organization. It is be advent much more think on two fronts 1. Businesses with a mix of cultures working together and 2.Businesses wanting to trade successfully abroad. It leads to bad presentation and lost deals if people are unaware of how to get along and get busine ss through with(p). For achieving business goals and higher profitability it is necessary to understand intercultural communication differences, manners, etiquette, protocol and communication styles.To achieve competitive coast it is necessary to know intercultural communication. It is necessary for people to get it right and get it right at the premiere time. Intercultural communication plays an important role whenever an organization looks for a new-made supplier, giving a presentation or negotiating a contract.In conclusion, the need for intercultural communication skill is obvious we are all working in an interconnected global economy and it is important to build good relationships with people from otherwise cultures. Globalised world economy is having a positive effect on individuals and companies. slew extend their inter personal skills, flex their creative muscle and learn new ways of doing things when they are forced to think outside the box. It is necessary to build a good relationship with people in todays interconnected global economy which tells us the need for intercultural communication is important. This leads to better business.Key aspects of intercultural communication loreThe internal process by which we select, organise and intercept information from the outside world is cognize as Perception. In other words, what we tend to notice, reflect upon and suffice to in our surroundings is our perception and it is gullificant to us. Because of which no two person can have same perception of our surroundings. It is especially in the case if we interact with people who play along from very different cultures different from our own. The way in which each one of us perceives the world is learned and is part of our own cultural experience. Certain kind of food or the responses like we have to going to see the doctor is the judgement we enlighten and we all react to these different events in the way our culture has taught. Our perceptions are culturally determined and in turn influence the way we communicate.BeliefsThe judgements which we make about what is true or wrong is known as Beliefs. It is usually linked to objects or events that pose certain characteristics that we believe to be true with or without proof. E.g. we have beliefs about religion (God), events (meeting was successful), other people (she is friendly) or even about ourselves (I am hard working). Most of our beliefs are ideas about how things work, why things are the way they are, and where things come from. Many of our beliefs are bear on with providing an explanation for things which would otherwise be unpredictable or inexplicable, such as weather, death and romance.ValuesValues are defined as an enduring present of beliefs that serve to guide or direct our behaviour. It represents the norms of the culture and specify, for instance, what is good or bad, right or wrong, rude or polite, appropriate or inappropriate. In other words they provide us wi th a set of rules for behaving , making choices and reducing uncertainty. Like our perceptions and beliefs, values are learned and hence subject to interpretation. When we interpret behaviour, an object, or an event, we are applying value judgements, which reflect our particular culture.Culture and Pragmatics and Interactional NormsWhenever there is any effect on cultural on communication, text structure are more affected then in the case of inter culture communication. The meaning of equivalent units in terms of contexts of use, and the sorts of interactional trajectories are established by the effect of culture. The culturally based personality of meaning in language use is seen in casing, which features an exchange in face between an Australian tike and his French mother.Thank youSon Hi Mum convey for picking me up.Mother Thanks for picking you up Did you think?I wasnt going to come? But Im your Mumof course I was going to come. Its dark and yourelittle. Of course I was goin g to pick you up.In the example a child thanks his mother and the mother reacts negatively. The meaning of thanks for picking up leads to the contention of the issue. Thanking is a mark of appreciation in Australian cultural framework, which means appreciating for something thats has been done for ones benefit. It shows gratitude for the mothers action. But the mothers response in this frame does not make any sense expressions of appreciation do not typically occasion expressions of anger within this framework. The meaning of thank you is different in the French framework. In the French framework, especially between intimates, thanking is not an automatic acknowledgement for something which is done by other for ones benefit. Rather in close relationships thanking is reserved for unusual or unexpected actions things which are additional to the normal relationships between people. The sons thanking is hearable as a sign that picking me up is not an anticipated act, plainly rather so mething extraordinary or strange something this child had not anticipated of the mother. The mothers reaction was towards the construction of the act that is being appreciated and concurrently of the other as the sort of person who would not pick up her son at night and not towards the thanking. An implied denunciation is hearable in thanking of the mother. The conflict here is motivated by perceptions of what counts as an appreciable act. For the son, any beneficial act is appreciable but for the mother this is not the case.The translation of the following sentence is similar but it has different meaning in the Australian English and Polish sentences.Why dont you close the window?Dlaczego nie zamkniesz okna?The English version forms a polite request framed indirectly as a idea, while the other sentence imply stubborn and unreasonable behaviour on the part of the addressee. The word to word translation may be same but it is different in the cultural context.Another example would b e as follows,Pass me the book.Passe-moi le livre.The sentence in English enacts a relatively low level of politeness in terms of the social relationships, but the French example could be used in a considerably wider range of contexts. In fact, the form passe, which is the tu-form of the verb, encodes a close social relationship which would make example a more natural formulation of the request.In comparison with the following examples,Could you pass me the book?Pourrais-tu me passer le livre?After reading the example a feeling arise as the words in English sounds polite to the ears in the discussion between the family members over the wide range of topics. In the French example it implies where there is a close interpersonal relationship (tu) and it crucially involving more politeness. This type of constraints will be used, where the non-family members uses their interpersonal relationship (tu) to bestow harmony among the group which is involving an effort of the addressee or it ca n be rejected legally. The construction of the words in passing of the book is a challenging depute and there is the confusion between the structure and situation. In the communication between people, culture plays an important role and it influences the speaker to choose words in a particular language. This simple example proves, as in a social interaction in English, How are you is the most frequently used greeting words.The first question which comes in my mind is what is globalisation?Globalization refers to the growing interconnectedness of different parts of the world, a process which gives rise to complex forms of interaction and interdependency. (Thompson 1995)Globalisation as a concept refers to both to the compression of the world and the intensification of consciousness of the world as a whole. (Robertson 1992)Globalisation refers to all those processes by which the peoples of the world are incorporated into a single world society, global society. (Albrow 1990)The seco nd question comes in my mind is what is Intercultural Communication?Communication between two people from different cultures is said to be intercultural communication. It comes in to existence when a person from one culture tries to communicate with the person from another culture, a communication is understood. The potential for error and disagreement is great whenever there is a cultural difference in these kinds of contacts. It is to be said that there is a relationship between culture and language. In other words, language is a guide to culture. Other scholars argue that language merely reflects, rather than shapes, our thinking, beliefs, and attitudes. Despite these differences in approaches, all scholars still agree that a close relationship exists between language and culture.Language plays very important role in both globalisation and intercultural communication. Whenever an organisation wants to start a new business it is important for them to know the topical anaesthetic language of the host unsophisticated. If an organisation does not have any idea about the local language, it will be very difficult for them to conduct business in that country and also it will be difficult for them to sell their output in the local market. at one time days every organisation around the world is trying to recruit some local employees so that it will be easy for them to communicate with the local customers. It is also necessary for an organisation to the business etiquette of the host country. When I talk about etiquette it means dress, clothing, body language, gestures, dining, gift-giving, meetings, customs, protocol, negotiations, and general behaviour.Another important factor which affects globalisation is culture. It plays an important role for any organisation. If an organisation fails to understand the culture of the host country they could face the following cultural effects,Consumer behaviourLocal demandbuying decisionsBrand image.Knowledge of Native cul ture is useful when dealing with home markets but it has little value when dealing in foreign markets. Culture acts as a hidden entry barrier, but it can be overcome with cultural sensitivity, hard work quality. Culture influences managerial styles and management decisions. It also affects the nature of business negotiations.The example for the effect of culture on an organisation is as followsMcDonalds in India. When McDonalds entered the Indian market, it introduced itself as the American style fast food outlet. They priced their product according to the Indian customers attitude, thinking etc. They were one of the first international fast food outlets which were successful in India. The only mistake McDonalds made was they did not read the Indian culture properly. In India beef or cow is to be considered as God in many religions. And McDonalds use beef embrocate to cook their food. When the Indian consumer came to know about this fact, they started avoiding eating food at McDon alds. Because of this mistake, the brand image of the McDonalds was affected.The education system in India is totally different from Australian education system. In India, teaching style is very different when you compare it to the Australian style. In India, Prof. is the one who speaks in the course of action for the majority of time and its more of theoretical knowledge then practical knowledge. But when you see the Australian style of teaching, the student are given chance to speak in the class and ask questions whenever they have a doubt. And in Australia, there is a mixture of both practical and theoretical knowledge. So for any Indian student coming to Australia, its difficult for them to adapt to the Australian education system very quickly.It is also necessary to know the gesture or greeting in different country or different culture. For e.g. in India people normally greet by affirming Namaste which means Hello in English. They would normally join their hands and say Namas te. But in Australia, people greet in different way i.e. they would normally hug and say hello or shake hands and say Hello. But in India people try to avoid the body contact with the other people when they are greeting them.